Telecom Lifestyle Fashion (TLF), the licensing specialist owned by STRAX, has signed two new global licensing agreements. One with the UK fashion label Superdry for mobile accessories and another with the Swedish streetwear brand WeSC for headphones and mobile accessories.
Both agreements are globally exclusive with a three-year duration. The Superdry range will be brought to market in Q2 2020, followed by WeSC true wireless headphones in Q3 same year.
“Superdry and WeSC bring both depth and a new product category to the TLF portfolio of licensed brands, which up until now has been focusing its efforts on protection under licensing agreement for adidas Originals and adidas Sports. Superdry is a well-known fashion brand with a distinct brand identity and global fanbase, whilst WeSC has strong heritage in streetwear fashion with a reputation as a trend leader in the headphone space. We are very excited to launch mobile tech accessories under the Superdry and WeSC brands and are optimistic to see strong demand from STRAX retail customers as well as online marketplace success through Brandvault,” says Gudmundur Palmason, CEO, STRAX AB.
For further information please contact Gudmundur Palmason, CEO, STRAX AB,
+46 8 545 017 50.
About Telecom Lifestyle Fashion (TLF)
Based in Tilburg, in the Netherlands, TLF designs, develops, manufactures and markets innovative accessories for mobile devices under license from the world’s biggest fashion and lifestyle brands. TLF strives to be the licensing partner of choice for global lifestyle and fashion brands expanding into mobile device accessories.
About Superdry
Founded in the UK in 2003, Superdry has become an iconic and contemporary fashion brand focusing on high-quality products that fuse vintage Americana with Japanese-inspired graphics. Characterised by quality fabrics, authentic vintage washes, unique detailing and world leading graphics, Superdry has gained exclusive appeal as well as a global celebrity following. With over 500 physical points of sale across 46 different countries as well as superdry.com which ships product to over 100 countries, Superdry has a significant and growing presence around the world which is testament to the quality of its products as well as its unique market position.
For more information, pricelists and images get in touch with our sales team via sales@techstyle-accessories.com
